In the pursuit of selling their products or services, many companies often make the mistake of using marketing jargon, buzzwords, and cliches, which can make them appear robotic and insincere. Instead, companies need to sound human when creating content.
First and foremost, sounding human helps to build trust with your audience. People are more likely to connect with content that is relatable and authentic. When companies use marketing speak, it can be challenging for people to relate to their message. By using a more human approach, companies can show their audience that they understand their needs and concerns and are genuinely interested in helping them.
Creates an Emotional Connection
Sounding human helps to create a stronger emotional connection with your audience. People are more likely to remember and engage with content that elicits an emotional response. Marketing-speak often lacks emotion, making it difficult for companies to create a genuine connection with their audience. By using a more human approach, companies can tap into the emotions of their audience and create content that resonates with them on a deeper level.
Helps Differentiate Your Brand
In a world where companies are constantly vying for attention, it’s essential to stand out from the crowd. By using a more human approach, companies can differentiate themselves from their competitors and create a unique brand identity. When companies use marketing speak, they tend to blend in with the crowd, making it difficult for their audience to distinguish them from other companies.
Improves Your Content
When companies use marketing speak, they often rely on generic phrases and buzzwords, which can be uninteresting and repetitive. By using a more human approach, companies can create content that is engaging and compelling. Human language is dynamic and full of personality, which can help to make your content more interesting and enjoyable to read.
This also improves readability. When you use marketing-speak, your content can become difficult to read and understand. By using a more human approach, you can simplify your language and make your content more accessible to a wider audience.
Be Human!
In short, sounding human in your content can have a wide range of benefits. So, whether you’re creating a blog post, social media content, or marketing materials, remember to use language that feels authentic and relatable.
Need help creating great, authentic, relevant — and human-written — content? Contact StrongerContent.com today.