Keyword research is the foundation of any successful SEO strategy. But basic keyword research can only take you so far. To truly maximize your SEO potential, you need to dig deeper and explore hidden opportunities.
Here are a few of our favorites.
Using Long-Tail Keywords
Long-tail keywords are longer and more specific keyword phrases that typically have lower search volume but higher conversion rates. They can be an effective way to target specific niches and generate more qualified traffic to your website.
To find long-tail keywords, you can use tools like Google Keyword Plannerand UberSuggest.
Analyzing Competitor Keywords
Analyzing your competitors’ keywords can help you identify gaps in your own keyword strategy and find new opportunities. You can use tools like SEMrush, Ahrefs, and SpyFu to analyze your competitors’ keywords and see which ones are driving the most traffic and conversions to their website.
You can then use this information to improve your own keyword strategy and target the same keywords or find related keywords that your competitors are not targeting.
Using Keyword Modifiers
Keyword modifiers are words or phrases that you can add to your core keywords to create more specific and targeted keyword phrases.
For example, if your core keyword is “yoga mat,” you can add modifiers like “best,” “reviews,” “buy,” “discount,” etc. to create more targeted keyword phrases like “best yoga mat reviews,” “buy yoga mat online,” etc.
This can help you target more specific and qualified traffic to your website.
Using Question Keywords
Question keywords are keywords that start with question words like “how,” “what,” “why,” “where,” etc. These keywords are often used by users who are searching for specific information or answers to their questions.
By targeting question keywords, you can attract more qualified traffic to your website and provide valuable information to your users.
Using Latent Semantic Indexing (LSI)
Latent Semantic Indexing (LSI) is a technique that helps search engines understand the context and meaning of your content by analyzing the relationships between words and phrases. By using LSI keywords in your content, you can improve your chances of ranking for related keywords and phrases.
To find LSI keywords, you can use tools like LSIGraph and Google Autocomplete.
Analyzing User Intent
Understanding user intent is critical to selecting the right keywords and creating content that meets the needs of your target audience. You can analyze user intent by looking at the search engine results pages (SERPs) and identifying the type of content that ranks for your target keywords. Are the results mostly informational, commercial, or transactional?
This can help you tailor your content to match the user intent and improve your chances of ranking for those keywords.
Using Google Search Console Data
Google Search Console provides valuable data on the performance of your website in Google search results. You can use this data to identify the keywords that are driving the most traffic and conversions to your website, as well as the keywords that have the highest click-through rates (CTR) but low rankings.
You can then optimize your content and target those keywords to improve your search rankings and drive more traffic to your website.