Despite economic uncertainty and budget cutbacks, 69% of businesses say they plan to increase their content marketing budgets in 2023. More than half of those responding to a survey by SEMRUSH said they plan to increase their spending between 10% and 25%.
Businesses are seeing significant ROI, too. 82% of marketers say they are actively investing in content marketing and it produces results.
In this guide, we’ll break down the most common types of content marketing, provide examples, and explain why they work.
Blog Posts
Blog posts are one of the most popular forms of content marketing. They allow you to share your expertise, insights, and ideas with your audience. By creating high-quality blog posts, you can attract new visitors to your website, build your authority, and establish yourself as a thought leader in your industry.
Example: HubSpot’s marketing blog is a great example of effective blogging. They regularly publish well-researched, in-depth articles on a variety of marketing topics, from SEO to social media marketing.
Why it works: HubSpot’s blog provides valuable information and insights that its audience can use to improve their marketing efforts. By consistently delivering high-quality content, they have built a loyal following and established themselves as a trusted source of information.
Infographics
Infographics are a visual way to share information and data. They are highly shareable and can be used to convey complex information in an easy-to-understand format. Infographics can help you attract new visitors to your website, increase social media shares, and establish yourself as an expert in your industry.
Example: The content marketing agency, Content Harmony, created a great infographic called “The Anatomy of Content Marketing.” This infographic breaks down the various elements of content marketing and provides helpful tips for creating a successful content marketing strategy.
Why it works: This infographic provides a lot of valuable information in an easy-to-digest format. It’s visually appealing, shareable, and establishes Content Harmony as an expert in the content marketing space.
Videos
Videos are a highly engaging form of content that can help you connect with your audience on a deeper level. By creating high-quality videos, you can demonstrate your expertise, showcase your products or services, and build a stronger relationship with your audience.
Example: Dollar Shave Club’s viral video, “Our Blades Are F***ing Great,” is a classic example of effective video content marketing. This video helped the company gain a huge following and establish itself as a disruptive force in the razor industry.
Why it works: This video is funny, irreverent, and engaging. It showcases Dollar Shave Club’s unique brand voice and demonstrates its commitment to disrupting the razor industry.
Ebooks
Ebooks are a longer-form type of content that can help you establish yourself as an authority in your industry. By creating an in-depth ebook on a specific topic, you can provide your audience with valuable insights and information that they can use to improve their own businesses.
Example: HubSpot’s “How to Use Twitter for Business” ebook is a great example of effective ebook content marketing. This ebook provides a comprehensive guide to using Twitter for business, including tips on how to increase engagement, drive traffic, and generate leads.
Why it works: This ebook provides a lot of value to HubSpot’s audience. It’s well-written, informative, and provides actionable tips that businesses can use to improve their social media marketing efforts.
Webinars
Webinars are live or recorded online events that can help you connect with your audience on a more personal level. By hosting a webinar, you can demonstrate your expertise, answer questions from your audience, and build a stronger relationship with your followers.
Example: Neil Patel’s “Advanced Content Marketing Summit” is a great example of effective webinar content marketing. This webinar featured presentations from some of the top content marketing experts in the industry and provided attendees with valuable insights and tips on how to improve their content marketing efforts.
Why it works: Neil Patel’s webinar provides a lot of value to attendees. By featuring top industry experts, he’s able to provide insights and tips that are not readily available elsewhere. Attendees feel like they’re getting access to exclusive information, which helps to build trust and establish Neil Patel as a thought leader in the content marketing space.
Podcasts
Podcasts are a form of audio content that can help you connect with your audience on a more personal level. By creating a podcast, you can demonstrate your expertise, share your insights and opinions, and build a stronger relationship with your listeners.
Example: The “Marketing School” podcast by Neil Patel and Eric Siu is a great example of effective podcast content marketing. This podcast features short, actionable episodes that provide tips and insights on a variety of marketing topics.
Why it works: The “Marketing School” podcast provides a lot of value to listeners. By featuring short episodes that are easy to consume, Neil Patel and Eric Siu provide actionable tips and insights that listeners can apply to their marketing efforts.
Social Media Posts
Social media posts are a form of content marketing that can help you build your brand and engage with your audience. By creating high-quality social media posts, you can attract new followers, increase engagement, and establish yourself as an authority in your industry.
Example: Nike’s Instagram account is a great example of effective social media content marketing. Their account features high-quality images and videos that showcase their products, athletes, and brand.
Why it works: Nike’s Instagram account is visually appealing and engaging. By featuring their products and athletes, they’re able to connect with their audience on a deeper level and establish themselves as a leader in the athletic apparel industry.
Content Marketing Works
In today’s digital age, content marketing has become an essential part of any successful marketing strategy. By using various types of content marketing, businesses can engage with their target audience, demonstrate their expertise, and build a loyal following. Whether it’s blog posts, videos, podcasts, or social media posts, the key is to create high-quality content that provides value to your audience.
By doing so, you can establish your brand as a thought leader in your industry and attract new customers. The possibilities for content marketing are endless, so don’t be afraid to get creative and experiment with different types of content to see what resonates with your audience.
Need help with your content writing or content marketing strategy? Contact Paul Dughi, CEO at StrongerContent.com today.