If you’re looking to improve your website’s search engine optimization (SEO), creating pillar pages can be an effective strategy. A pillar page is a comprehensive piece of content that covers a broad topic and links to other related content on your website. The purpose of a pillar page is to provide a centralized hub of information on a topic, making it easier for search engines to understand the structure of your website and the relevance of your content.
So how exactly do pillar pages impact SEO? Let’s take a closer look.
Improves site architecture
One of the key benefits of creating pillar pages is that they improve the overall architecture of your website. By creating a central hub of information on a particular topic, you’re effectively organizing your content in a way that makes it easier for search engines to crawl and index your site.
This can lead to better rankings in search results, as search engines are more likely to see your site as a credible and authoritative source of information on a given topic.
Increases backlinks
Another advantage of creating pillar pages is that they can help you build more backlinks to your site. When you create a comprehensive resource on a particular topic, other websites are more likely to link to it as a valuable source of information. This can lead to more referral traffic and higher search rankings, as backlinks are an important factor in Google’s algorithm.
Boosts keyword rankings
Pillar pages can also help you target specific keywords and improve your rankings for those keywords. By creating a page that covers a broad topic and links to related content on your site, you’re effectively telling search engines that your site is an authoritative source of information on that topic. This can lead to better rankings for related keywords, as search engines will see your site as a relevant and credible source of information on that topic.
Provides a better user experience
Finally, creating pillar pages can improve the overall user experience on your site. By providing a centralized hub of information on a particular topic, you’re making it easier for users to find what they’re looking for and navigate your site.
This can lead to longer session times, lower bounce rates, and higher engagement metrics, all of which are factors that can positively impact your search rankings.
Importance of internal linking
Internal linking is an important aspect of SEO, and pillar pages can be a great way to utilize internal linking. By linking to other related content on your site from your pillar page, you’re not only providing value to the reader by giving them more information on a particular topic, but you’re also helping search engines understand the structure of your site.
Internal linking helps search engines crawl and index your site more effectively, as they can see how different pages on your site are related to one another. This can lead to better rankings for your site, as search engines will have a better understanding of the content on your site and how it relates to specific topics.
In addition to helping with SEO, internal linking can also improve the user experience on your site. By providing links to other related content, you’re making it easier for users to find what they’re looking for and navigate your site. This can lead to longer session times, lower bounce rates, and higher engagement metrics, all of which are factors that can positively impact your search rankings.
What’s the Best Length for a Pillar Post?
When it comes to the length of pillar pages, there is no hard and fast rule. However, it’s generally recommended that pillar pages be longer than your average blog post. This is because pillar pages are meant to be comprehensive resources on a particular topic, so they need to provide in-depth information to the reader.
As a general guideline, a pillar page should be at least 2,000 words, but it could be as long as 5,000 words or more, depending on the complexity of the topic.
It’s important to note that the length of your pillar page shouldn’t be the sole focus. The quality of the content is much more important than the length. Your pillar page should be well-researched, well-written, and provide value to the reader.