A recent report by Chief Marketer suggests that content marketing is increasingly becoming an essential aspect for B2B marketers to engage with their prospects.
The “2023 B2B Marketing Outlook Survey” found that 62% of B2B marketers consider content marketing as an effective means of generating leads with the highest return-on-investment (ROI).
When it comes to content types that are effective in moving prospects through the sales funnel, 59% of respondents cited articles/blogs as the most effective, followed by video (52%), reviews/testimonials (48%), and events (41%).
Despite the positive ROI that content marketing offers, a significant number of B2B marketers are yet to integrate personalization tactics. The report highlights that approximately 46% of respondents stated that they have not implemented personalization alongside content marketing strategies.
SOURCE: CHIEF MARKETER 2023 B2B MARKETING OUTLOOK SURVEY